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Tourism Statistics
Tourism Stats PDF
Vermont saw 13,404,000 tourist visits (including in-state and out-ofstate visitors, as well as international visitors)
Tourists’ direct expenditures for goods and services totaled $1.57 billion
The Vermont tourism industry directly or indirectly supports 36,250 jobs (approximately 1 in every 10 jobs in the state)
Visitor spending contributed about $196.4 million in revenues to the state of Vermont (largely through lodging, gas, and property taxes)
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Visitors by Season and Origin
According to commercial lodging
receipts, winter accounts for 40.0% of
lodging revenues, summer accounts for
28.3%, fall accounts for 23.4%, and
spring accounts for 8.3%
54.9% of visitors were of domestic
origin, 19.5% were Canadian visitors,
0.5% were other international visitors,
and 24.9% were Vermonters
Visitor Lodging
59.8% of all visitors, an estimated 8.0
million visitors, spent one or more nights
in Vermont
55% of overnight visitors stayed in
commercial lodging such as a motel,
hotel, B&B, rental home, or campground
40.7% of visitors staying in commercial
lodging originated from the Mid-Atlantic
states of New York, New Jersey and
Pennsylvania, and 32.6% originated from
New England states other than Vermont
Visitors staying in commercial lodging stayed an average 2.3 nights per visit
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Visitor Spending
On average, day-visitors spent $66.05
per person trip on transportation, food
and beverage, and retail shopping items;
overnight visitors spent $177.37 on these
goods and services, as well as lodging
Lodging accounts for 23.7% of visitor
expenditures, food and beverage for
22.5%, and shopping for 21.4%
Tourist Industry and Employment
Vermont restaurants are almost one and
a half times as dependent on visitor
spending than the national average, and
retail is more than two times as
dependent
Every million dollars of visitor spending
supports 23 jobs in the travel industry
An additional 8,514 visitors will increase
travel industry output by $1.0 million
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Source: A Benchmark Study of the Economic Impact of
Visitor Expenditures on the Vermont Economy, 2003
Report by Economic & Policy Resources
Fact Sheet prepared by the Vermont Tourism Data Center, UVM
Telephone: (802) 656-0623 • E-mail: tourismresearch@uvm.edu • Website: www.uvm.edu/tourismresearch
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